Bob Janet
Bob Janet uses 40 plus years of face-to-face selling and marketing experiences, combined with his unique fun-entertaining presentation audience involved style to help sellers gain and retain their most profitable customers. See all Bob's sales growth programs at http://www.BobJanet.com
Articles by this Author
Don't Make The Cutback Mistake
- By Bob Janet
- Published 04/9/2008
- General Business
- Unrated
Your slowing market is an OPPORTUNITY.
All you have to do if find the opportunity and aggressively act on it.
People Shop Price. They Buy Value
- By Bob Janet
- Published 04/7/2008
- General Business
- Unrated
All you have to do is put a dollar value on your Benefits and your USP's. Here is where we separate the top sales producers from the rest because most find it very hard, if not impossible for them to put a dollar value on an intangible.
The Customer Is Always Right. Even When They Are Positively Wrong
- By Bob Janet
- Published 04/7/2008
- General Business
- Unrated
This article is about the greatest consumer relations story of all times. How the way Nordstrom's view and practice customer service is the only way to view and practice customer service.
Stop Viewing The Past Through Rose Colored Glasses
- By Bob Janet
- Published 04/6/2008
- General Business
- Unrated
Stop viewing the past through rose colored glasses.
It was not all that good then and things are not all that bad today!
The Four Things Every Employee Can Do To Increase Sales And Profits
- By Bob Janet
- Published 04/4/2008
- General Business
- Unrated
We all know the customer is the most important person in our business, but sometimes we forget that the second most important person in the business is any employee
A Luxury Once Had Becomes A Necessity
- By Bob Janet
- Published 04/2/2008
- General Business
- Unrated
Two techniques to turn a luxury into a necessity in the buyers mind.
A luxury an item that is desirable but not essential.
a product or service that gives great pleasure.
Gold & Red Cards Will Make You A Ton Of Money
- By Bob Janet
- Published 04/2/2008
- General Business
- Unrated
A little record keeping makes you the seller of choice
Everyone knows the more you know about your customers the easier it is to build a relationship.
Relationships = Trust = Sales
Stop Viewing The Past Through Rose Colored Glasses
- By Bob Janet
- Published 04/1/2008
- General Business
- Unrated
When our markets slow down we tend to withdraw our aggressiveness in marketing and selling. Exactly the opposite of what needs to be done to recover quickly and come out of the slow down better than we were before it started.
Bad Business Assumption:Assuming You know The Perrception The Customer Has Of You
- By Bob Janet
- Published 04/1/2008
- General Business
- Unrated
With the customer having many, many businesses to purchase the products and services you sell it is very important that you do not assume the customer views you the way you wish them to.
