"It is the brain, the little grey cells on which one must rely" As the great Belgian detective himself declared, "Try and vary your methods as you will, your tastes, your habits, your attitude of mind, and your soul is revealed by your actions

Five tips to keep costly market research from gathering dust I have a sneaking suspicion that the more a piece of market research costs, the less likely it is to actually be read All around the world, market research carefully generated by government bodies, universities and private companies is propping up wobbly desks, mopping up spilt coffee and gathering dust in forgotten corners

The "so what" factor

What if every week you place a stationery order for you business Pens, paper, staples and so on

Your favorite coffee shop has introduced a new variety As you stand in line for your usual order, a positively delightful staff member offers you a free sample of the new brew