While strolling along the aisles of the national marketplace, I pretend to be astounded by the myriad of products and brand choices presented to me, all fighting for my attention I notice that “A” attracts me visually, “B’s” jingle plays mercilessly in my head and the color theme of “C” seems to remind me of a vacation I took many years ago

To many, the phenomenon known as Web 20 is as abstract as a Miro painting

A brand is a singular understanding of an organization, product or service This includes everything from key identity traits, core values, position in the marketplace and purpose for existence

∑ Cause Marketing, a strategy commonly used, has proven effective in both deepening brand value and gaining exposure for worthy causes The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business and a “not for profit” organization for mutual benefit