For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history, and unversed in copy that brings home the bacon—please take note: this article is for you To begin

Most businesses talk a big game

It doesn’t matter which business you’re in; what service or product you’re selling—if you want to net six or seven figures every year, drive your competition into bankruptcy and tears, be voted best marketer of the year and be awarded the Noble Peace Prize and an Oscar—you’ve got to be absolutely great in bed

Just because you build it, and they come

Don’t agree Please ask your wife, husband or significant other—in other words, the nearest typical consumer—to answer the following 7 questions: 1