Most of us know that emails are generally written in the text format and sent across to the recipients. But only few realize that the email when used as a marketing tool, will need to be more attractive and interesting for the readers to pay attention to it. The boring text format of the emails, will not be enough to grab the attention of the users. Instead, using the more dynamic HTML email solutions will be more  interesting to the users.

There are a lot of features that you can incorporate in your HTML email marketing solutions which you can not do otherwise. The HTML format will allow you to incorporate logos and pictures, graphics and images in your email which help in creating a better impact on your email recipients. It will bring you closer to your subscribers and they will be more comfortable with you too. Usage of typical and unique graphics or designing ideas will help in creating a bond with the users. They will begin to identify  your emails from the rest and will show interest in knowing what new they shall see in your newsletter next.

Apart from adding pictures and interesting concepts in your newsletters, you can also make your HTML email marketing solutions as a leading page of your website. With the use of designs and codes, you can actually create your newsletter in the form of a web page, and provide buttons and links on them, so that the user can directly enter the desired page by just clicking on these links. This will increase the page views of the website and at the same time will also help in doing away with the extra effort of visiting the website first in order to view the web page that they desire to view.    

Where there are so many advantages of having  HTML email marketing solutions, there are also a few disadvantages in them. The most harmful effect of the HTML newsletters is that they are quite highly subjected to spamming. Many email subscription providers use Spam Filters which restrict such emails from entering the subscribers inbox. This is done because, several Spammers use such techniques to hack email ids. Another draw back which newsletters as email marketing solutions might have to face is that many users have started blocking graphical image downloads in their inbox in order to increase the speed of their download. This leads to a lot of essential aspects of the newsletter getting blocked. Hence it is advised that a good blend of text and HTML be used in the email marketing solutions for best results.  

About the Author- Naman Jain is an expert in Internet marketing, presently working with Rupiz Media, one of the leading internet marketing company, offering online marketing services, search engine optimization services and search engine marketing over the globe.