The main purpose of an online shopping portal is to make online purchase. Hence, the ecommerce website designs are constructed in such a manner that they lead the visitors to accomplish the simple task of making an online purchase. Thus, there are a few differences in a website that is created for ecommerce and that which is created for other purposes.

Though every website needs to be attractive, and well organized and systematic there are a few conceptual differences in the website design of an online shopping portal and that of any other website. Taking a close look at a few top ranking online shopping portals will reveal the difference between the two.

The usual requirement of a good online shopping portal includes, a pleasant experience to the visitors, user friendly navigation and trustworthy information about the website. Coming to think of it, almost all websites require this, then what is so extremely distinguishing about an online shopping portal.

The first criterion of becoming a good ecommerce website is to lead the visitors to the right place in just one click. Some web designers think that by taking the visitors to the webpage in a round about manner will help them expose a few more things about the site to him. This is extremely wrong. Instead of learning more about the project possibilities are that the visitor will get annoyed because of your tendency and will move out of the site completely.

Give your visitors a wide range of choices of products with a detailed description and price tag along with them. Few websites keep the prices hidden until the user has reached upto the transaction page. This too is a wrong practice in ecommerce website design as it makes the visitor feel insecure about your practices. Be very open and clear about your product range and prices. A genuine buyer will definitely go through a range of products before he makes his selection.

If you are providing an offer on your online shopping portal, then use it as your USP. But do not exaggerate on it. It is good to provide profitable offers to your visitors as it increases your sales and popularity too, but do not go overboard with your offer song. It might work the other way round on the customer. He might begin doubting the product quality or your authenticity as well.

Ecommerce is an extremely beneficial business and hence, must be created with immense care and planning so that they are able to provide profitable returns to you.

About the Author- Naman Jain is an expert in Internet marketing, presently working with Rupiz Media, one of the leading internet marketing company, offering online marketing services, search engine optimization services and search engine marketing over the globe.